Love it! Live it! channel
The company wanted a digital presence on YouTube in support of their original brand "Love it or List it", as well create a platform that would allow for the expansion of the brand into other lifestyle genres. The project Involved developing a brand identity connected with the famous TV series and encompass the vision for their future programming. The full spectrum included, logo channel banner design, digital marketing strategy, and original content creation.
175 people were screened from across North America, 24 were chosen. My team and I staged a surprise for 12 of the candidates announcing they have $30,000 and 24hrs to make good in their community. We then coordinated the events, distribution of funds, captured the process on video and stills, and presented the works on social media by end of day.
Merck's Long term birth control device video was integrated with a landing page for rebranding of the product.
“Make Me Over, Make Me Under”
Maybelline New York sponsored two one hour pilots with the themes of 'a drab college girl goes glam' and 'moms caked on mask is replaced with a fresh modern look'. Main focus was to support Maybelline's modo of fresh faces using a seasonal palette, avoiding product placement.
TV chef Trish Magwood presents Stouffer's new gourmet meals with some assembly required were given how to videos inside microsite for product launch.
Home Depot and Glidden sponsor a makeover for one deserving family. Decor disaster turns white before turning beautiful. Product placement and content integration was scripting into program.
Father & Son wheel and deal there way from Florida to Maine
Discovery Canada and U.S.
Brands w/ cache, how their made and why they are on top
Discovery Channel Canada
Theme driven menus with how to lessons and true event service
Food Network Canada
Michigan estate sales firm finds hidden gems and turns a profit
HGTV U.S. and W Network
The Aga Khan, his first on camera interview in 20yrs
U.K. co-production with Vision Canada
Barry Kennedy profiles extreme cold weather jobs in arctic Cda
Exploring the fascination of UFO’s at Rowell’s 50th anniversary.
U.S. History channel, Discovery Int., Space
The unorthodox magicians search for the roots of street magic
Channel 4, TLC and CBC
Designer profiles, DIY projects, and minute makeovers.
HGTV Canada & U.S.
Exploring the 1933 anti-semitic riot in Toronto