Experiential Campaign: If you had 24 hours to make a difference in your community, what would you do? See what these people did to #MakeTodayMatter. Imagine having a dream to do something that would make a real difference in your community - and then being given the opportunity to turn that dream into reality.

TD #maketodaymatter

A year in the making, two months of set up and 24 days of execution.  Each individual event was it's own mini social media campaign with this compilation video announcing the whole experience was launched November 25, 2014 after the last event was carried out. With the support of it's microsite http://maketodaymatter.td.com/ and TD's internal digital team the video reached over 5 million views before Christmas that year.