Sharp magazine was the leading print publication for men in Canada. The company of course expanded the brand to online while still continuing its print publishing. To grow the online audience and push the brand presence online the company decided to produce a promotional video. This launch video also coincided with the integration of web series and shorts on the website.
The natural extension of Sharp magazine, Sharpformen.com takes readers deeper with extended length features, galleries, video, digital back issues as well as an up-to-the-minute lifestyle blog and RSS feed. Social media integration and viral sharing expand Sharp’s reach internationally. Sharpformen.com’s weekly e-newsletter, the Sharp Insider, keeps readers informed about new stories, new issues and potentially upcoming episodes of Sharp TV.
Sharp takes the pulse of Canadian society to bring sophisticated men the information and
entertainment that they want and need. We draw on expert, award-winning contributors who breath life into the people, places, things and trends that define excellence and the very best that Canada has to offer. Every issue of Sharp features fashion, travel, technology, health, wellness, automobiles, food, entertainment, celebrities and personalities, not to mention socially significant editorial of local and international scope. Sharp’s consistently premium environment speaks directly to the discerning tastes of Canada’s largest audience of affluent, intelligent and influential men. With direct, targeted circulation arrangement with the Globe and Mail, Air Canada and other exclusive partners guarantees success in reaching this audience.
* 82% are male
* Average age: 41
* 71% aged 25-54
* 92% are university-educated
* 74% are MOPEs
* 73% have a HHI of$100,000+
* 84% own their own home
readership:*382,973 (2.51 RPC)